the story
DRAE was created in Montreal, Canada by Aurelie Noel.
She couldn’t find contemporary, luxury jewelry at a reasonable price so they established DRAE with a mission to curate timeless, classic pieces for the modern woman...without the hefty price tag.
“I created DRAE Collection because I love bold, chunky but still feminine classic pieces. Finding great jewellery became a real hassle, the only pieces that I could find were of mediocre quality that tarnished quickly. I love fashionable products that won’t break the bank so I don’t see myself ever selling cheap jewelry...long-lasting quality items are my thing. I started designing pieces with my supplier to create the most fabulous jewelry brand. We are a team of hard-working women that have made DRAE a chic and highly competitive player in the market.